Question
Put the following products on the Product Life Cycle (PLC). Discuss its pricing strategy in each phase. MS-DOS. Internet Telephones (WAP or 3G). Palmtop computers.
Put the following products on the Product Life Cycle (PLC). Discuss its pricing
strategy in each phase.
MS-DOS.
Internet Telephones (WAP or 3G).
Palmtop computers.
Play Station 2.
Sega Megadrive.
Fax machines.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
