Put yourself in the position of a marketer who wants to market an existing product or service of your choice. Explain how you will remarket your product using a new strategy (branding, promotion, new market, etc.) with a focus on the segmentation, targeting, and positioning (STP) strategies to company executives to invest in your recommendation.

Be sure to cover the following:

• The big picture; why an STP approach is appropriate
• How the market may be segmented
• Targeting plans; market attractiveness
• Positioning strategy utilizing the 4P's of marketing