Question
Q1) Company A has an idea for a new product, product X. However, they need at least a 25% ROI to give the project a
Q1) Company A has an idea for a new product, product X. However, they need at least a 25% ROI to give the project a green light. They have compiled all the necessary data and have assigned you the task of determining if the project is a go or not. Based on the following data, judge whether product X should be launched by finding the first year ROI.
Product X will be the first of its kind on the market.
It will sell for $30 per unit.
It costs $18 per unit to manufacture product X (this includes all materials and manufacturing cost).
The sales cost for product X will be $3 per unit.
The market survey showed that there is a market for three million units of product X per year. They plan to be first-to-market (1 year after the start of development) and expect that product X can be viable for a period of at least 15 years.
It will cost $3.5 million to develop product X.
Company A plans on having a 33% market share (990,000 customers) for the first year.
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