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Q1. Conduct a CFA model and an SEM model to assess the following model Q2. Another author claimed that Brand loyalty moderates the relationship between
Q1. Conduct a CFA model and an SEM model to assess the following model Q2. Another author claimed that Brand loyalty moderates the relationship between customer advocacy and Brand Trust. Can you assess this claim. Q3. Assess whether Satisfaction mediates the relationship between customer advocacy and Brand Trust . Assess Q2 and Q3 separately in SPSS. All questions to be assessed using the dataset labelled: Brand Loyalty Customer Advocacy Brand Brand Loyalty [BL] Trust [BTJ Satisfaction
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