Q1) Snickers decides it wants to develop a broader customer base for its brand. introduces the Snickers ice cream bar in the summertime to rave review employees with the new product rollout?

1. brand extension
2. brand licensing
3. Line extension.

Q2) T.J max is a store offering customers a place to shop for designer clothing and goods far below original prices. Which type of retail store is T.J maxx?

1. discount retailer
2. catalog retailer
3. warehouse retailer

Sara pays a franchising fee to Burger King and opens a new burger king restaurant in her town. She must pay a percentage of her revenue to burger king head quarters in order to continue use its brand. Sara's Burger King franchise store is an example of what type of branding strategy?

1. line extensions

b) brand licensing

c) co-branding

Q3) A fruit stand marketer has gathered marketing information about a rival fruit stand by reading their advertisements , checking out their website and looking at what other similar fruit stands have opened their area . This is known as :

1. competitive intelligence
2. Internal data
3. Pricing strategy

Q4) What aspect of marketing contains protects displays increase the utility and promotes a product as well as conveying the product and brand message

1. advertising message
2. promotion design
3. packaging

Q5) Why are personnel an important element of the retail marketing mix

1. They do work that brings inconsequential value to the purchase process
2. They are the interface between the brand and the shopper
3. They are the largest cost to the marketing mix

Q6) The paid announcement in various media forms calling public attention to a needed product service or company for the purpose of selling what tool ?

1. advertising
2. branding
3. exchange of value

Q7) Snickers decides it wants to develop a broader customer base for its brand and introduces the Snickers ice cream bar in the summertime to rave reviews . What brands employ with the new product rollout?

1. Brand extension
2. Brand licensing
3. Line extension

Q8) Nathan owns a quick-lube oil service station. He wants to understand whether his customer should raise Or lower his price for some services should Nathan calculate to make his decision ?

1. competitor impact pricing
2. elasticity
3. Break even pricing

Q9) A research study comparing the risk of developing lung cancer between smokers and nonsmokers would be a good example of a(n):

1. observational research study Cb
2. focus groups
3. in-depth interviews

Q10) An established company decides to redesign its logo and product packaging Among other considerations the most important element needs to address how this change customers:

1. brand loyalty
2. product prioritization e.
3. use of ts products

Q11) Hilliers Garden Centers offers not only plants and products customers reed for their gardens, but also a gardening dub that anyone can join

1. core product
2. augmented product
3. tangible product

Q12)The marketing campaign for a retirement facility focused its efforts on married middle class baby boomers (people who were born between 1946-1964) Which personal factors did the marketers use to focus their campaign )

1. demographic and te stage
2. complex market offerings
3. socialization and motivation

Q13) 57 Shery traveled to Moscow, Russia in the early 1990s When she walked to the local store to purchase some bread, chese, and milk .She discovered there was only one b of the items on her grocery list. This lack of choice made her decisions easy but she left a story dissatisfied without having multiple brands from which to make her situational factor did Shery experience?

1. simple ite stage task
2. complex market offerings
3. Limited market offerings

Q14) Tiana is planning a marketing campaign for her employer Catering Queen. She is identifying the types of MC tools she will be using for the marketing money to be used for implementing each tool. Which portions of the campaign plan is Tiane working on right now?

1. the campaign impact
2. the campaign budget, specifically the promotional mix budget
3. the communication action plan

15) Which factors can trigger an organization's decision to reposition a product, service, or brand?

1. competition and consumer trends
2. New internal hiring policies and accounting systems
3. product features and traditional service offerings

Q16) Theima's Treats of Des Moines lowa created aunque peckage to market its fresh cookies what does its paging achieve in the way of brand positioning in the customers mind ?

1. creates a distinct connection of Thelma's brand with the qualities of home-cooked freshness
2. creates an association with Thelma's products and ovens
3. creates an association of Thelma's with cardboard boxes

Q17) What type of segmentation criteria are included in demographic segmentation?

1. cities, neighborhoods, regions
2. gender, education, ethnicity
3. loyalty, readiness to buy, purchase occasion

Q18) why are personnel an important element of the retail marketing mix ?

1. They do work that brings inconsequential value to the purchase process
2. They are the interface between the brand and the shopper
3. They are the largest cost to the marketing mix

Q19) If a company provides an online service that delivers physical products and services but does not exist as a brick and mortar store , it is considered which type of brand ?

1. an e-brand brand
2. a private label brand
3. media brand

Q20) when Mercedes Benz entered the chinese market it chose the brand name "Bensi" which means "rush to die " . What step did Mercedes Benz forget to take in choosing a brand ?

1. When Mercedes-Benz entered a customer-test some of the names and make a final selection
2. .reserve international domain names and check domain name availability
3. screen out problematic names by conducting a linguistic screening

Q21) Hillers garden centers offer not only plants and products customers need for their gardens. But also a gardening club that anyone can join. The garden club Hillers offers a:

1. Core product
2. product
3. Tangible product

Q22) Apple uses easy-to-open, clean-lined, well-designed packaging for all it's products, it is one of the distinguishing marks of its branding. By Designing and creating such destructive and pleasing packaging. What does Apple inspire in its customers?

1. Customer safety
2. Product prioritization
3. Brand loyalty

Q23) After calling the customer service line of Delta airlines, Francis received an email asking her to fill out customer satisfactions questions. Francis opened the email from Wufoo and quickly filed out the ten questions. This is an example of what type of quantitative method?

1. experimental research

b) survey

c) focus groups

Q24) Fearson, Inc., A publisher of the textbooks, Has an agreement with many college bookstores to stock Fearson textbooks. Fearson ships the textbook to a warehouse. United warehouses, who then ships the books to various college bookstores. The bookstores make the textbooks available to students to purchase. Fearson also provides the college bookstores with materials, prices, and payment mechanisms. This is example of which type of business transaction

1. Product marketing
2. Channel of distribution
3. Positioning and differentiation

Q25) Blue Avocado makes reusable lunch and food bags and sells it's a product through three local grocery stores, one home organization retail chain, and two additional stores, Elementary schools and online clientele. By having it's a product available in a variety of places. Blue Avocado is relying on which your primary purpose of its distribution channel

1. Generating models of efficiency and streamline organizational outcomes
2. Bridging the gap between product's producer and a product's user
3. Creating a relationship between variety of businesses and organizations

Q26) Mercedes-Benz runs a TV commercial advertisement that displays one of its top-of-the-line cars. As the driver pulls up to valet, people turn their heads and stare at the car. Mercedes-Benz has effectively leveraged which need in Maslow's hierarchy?

1. Physiological needs
2. Esteem
3. Safety and security

Q27) A pet supply company offers a base price reduction for a retail buyer who purchase a prearranged amount of pet merchandise. This deal aids the pet supply company to keep the retail buyer as a repeat customer. Which type of discounting strategy did the pet supply company use?

1. Seasonal discounting strategy
2. Cash discounting strategy
3. Quantity discounting a strategy

Q28) The winter clothing company, Frozen assets, decided it needed a quick boost in its sales as the winter season was coming to an end, it has many types of sales promotions options to choose from to entice its customers to purchase more of its clothing. Which of the following choices would be the best mix of promotions to offer its customers?

1. QR codes, catalogues, telemarketing
2. Rebates, sweepstakes, samples
3. Coupons, contest, loyalty program discounts

Q29) Jason has run out of toilet paper in the bathroom. He walks over to his supply closet only to discover that all of his toilet paper rolls have been used up. Jason has just experienced What part of the consumer decision-making process?

1. Recognition of a need
2. Evaluating alternatives
3. Post-purchase behavior

Q30) The Paralympic committee's marketing team developed a mass-communication TV spot to raise awareness of the Paralympic brand. This type of TV spot is an example of

1. digital marketing
2. guerrilla marketing
3. advertising

Q32) Char Lynn walked into an Anthropologie store for the first time and was created by the artistry display store. She enjoyed exploring every nook and orany to see what surprise was waiting for her. She spent over an hour walking around the store and picked out a handout things to purchase. The Anthropologie store dida good job of a favorable bing experience its customers icing the to create

1. name and size
2. layout and atmosphere

e. products and temperature

Question 58: Hlliers Garden Centers offers not only plants and products customers need for their gardens, but also a gardening club that anyone can join. The garden club Hilliers' offers aln

a. core product

b.augmented product

c. tangible product

Question 42

If an organization needs to communicate about a service interruption or an unfortunate development, which type of messaging does it use?

a. crisis messaging

b.corporate messaging

c. brand messaging

Question 43

Disney positions its brand as "a magical world where your dreams come true." In its brand positioning, what goal does Disney achieve?

a. creates a continually changing message to match the general market trends

b. highlights its differentiating qualities, why it is superior to its competitors and what that means to its target customers C. specifically identifies the product and services it offers

Question 44

A company decided to price its product with the penetration strategy. What advantage does the company potentially croate by selecting this type of pricing strategy?

a. It can result in a predictably steady diffusion and adoption throughout the product's life cycle.

b. It encourages competitors to enter the market.

c. It can generate demand from word of mouth by the goodwill created among innovators and early adopters.

Question 45

Seven-Up brands itselkas "The Uncola." What type of common positioning strategy is it using in the soda market?

a. category benefit strategy

b.business approach strategy

c. anti-competition strategy

Question 46

Nathan owns a quick-lube oil service station. He wants to understand whether his customers are sensitive to price and if he should raise or lower his price for some of his sorvices. Wh. should Nathan calculate to make his decision?

a .competitor impact pricing

b. elasticity

c. break-even pricing

Question 47

When determining a marketing campaign's goals and objectives, a marketer would be wise to set S.M.A.R.T. goals. This acronym stands for:

a. specific, measurable, achievable, realistic, and timely

b. specific, measurable, accountable, recognized, and timely

C. specialized, measurable, accessible, realistic, and timely

Question 49

A startup company is trying to define the demographics of their market. They access and use the U.S. Census Bureau data for their local region. What type of research did this company conduct?

a. observational research

b. primary research

C. secondary research

Question 50

If Nadia is wondering about the best way to get her metal sculpted art into a customer's hands, what area of the marketing mix does she need to consider? a. price

b. promotion

c. place

Question 53

After each interaction a customer had with the cell phone company, the cell phone company collected as much about the customer as possible. When a customer paid a bill, their address and gender was collected. If another customer unsubscribed from the company email campaigns, the company noted this information. The type of information collection is known as:

a. marketing research

b.competitive intelligence

c. Internal data

Question 54

Doctors Without Borders is a volunteer organization with the purpose of providing free medical care to millions of people in crisis around the world. This organization is an example a :

a. non-profit organization

b. for profit organization

c. business-to-business (B2B) organization

Question 55

A research study comparing the risk of developing lung cancer between smokers and nonsmokers would be a good example of a(n):

a. observational research study

b. focus groups

c. in-depth interviews

Question 57

Sherry traveled to Moscow, Russia in the early 1990s. When she walked to the local store to purchase some bread, cheese, and milk, she discovered there was only one of the items on her grocery list. This lack of choice made her decisions easy, but she left the store dissatisfied. Without having multiple brands from which to make her sele situational factor did Sherry experience?

a. a simple life stage task

b.complex market offerings

c. limited market offerings

Question 58

Hilliers' Garden Centers offers not only plants and products customers need for their gardens, but also a gardening club that anyone can join. a(n):

a. core product

b. augmented product

c. tangible product

Question 60

An established company decides to redesign its logo and product packaging. Amongother considerations, the most important olement it needs to address is how this change

a. brand loyalty

b. product prioritization

c. use of its products

Question 63

Tiana is planning a marketing campaign for her employer, Catering Queen. She is identifying the types of IMC tools she will be using for the marketir money to be used for implementing each tool. Which portions of the campaign plan is Tiana working on right now?

a. the campaign impact

b. the campaign budget, specifically the promotional mix budget

c. the communication action plan

Question 65

The Paralympic committee's marketing team developed a mass-communication TV spot to raise awareness of the Paralympic brand. This type of TV spot is an example

a. digital marketing

b.guerilla marketing

c. advertising

Question 66

The marketing campaign for a retirement facility focused its efforts on married middle class Baby Boomers (people who were born between 1946-1964). Which personal factors did the marketers use to focus their campaign?

a. demographic and life stage

b.complex market offerings

C.Socialization and motivation

Question 67

When Mercedes-Benz entered the Chinese market it choose the brand name "Bensi," which means. "rush to die." What stop did Mercedes-Benz forget to take in choosing a bra

a. customer-test some of the names and make a final selection

b. reserve international domain names and check domain name availability

C. screen out problematic names by conducting a linguistic screening

Question 68

Which factors can trigger an organization's decision to reposition a product, service, or brand?

a. competition and consumer trends

b. new internal hiring policies and accounting systems

c. product features and traditional service offerings

Question 69

Apple uses easy-to-open, clean-lined, well-designed packaging for all of its products. It is one of the distinguishing marks of its branding. By designing and creating such distinctive and pleasing packaging, what does Apple inspire in its customers?

a. consumer safety

b. product prioritization

c. brand loyalty