Question
Q1) The buyer decision process consists of five stages. Which of the following is NOT one of these stages? Select one: a.information search b.purchase decision
Q1) The buyer decision process consists of five stages. Which of the following is NOT one of these stages?
Select one:
a.information search
b.purchase decision
c.conspicuous consumption
d.need recognition
e.postpurchase behavior
Q2)Pat thought he had received the best deal on his new car. Shortly after buying the car, Pat started to notice certain disadvantages of his new car as he learned more about other cars available in the market. Pat is experiencing ________.
Select one:
a.postpurchase dissonance
b.dissonance-reducing buying behavior
c.need recognition
d.complex buying behavior
e.marketing myopia
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