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Q1 The Course is Marketing of Technology Question One: Harley-Davidson, the motorcycle producer, recently purchased some sophisticated manufacturing equipment to enhance its position in a

Q1 The Course is Marketing of Technology

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Question One: Harley-Davidson, the motorcycle producer, recently purchased some sophisticated manufacturing equipment to enhance its position in a very competitive market. First, what 'environmental forces might have been important in making this capital investment? Second, which functional units were likely to have been represented in the buying center

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