Question
Q1)A company is considering two location alternatives for a new facility. The management has identified the relevant factors for choosing a location and scored the
Q1)A company is considering two location alternatives for a new facility. The management has identified the relevant factors for choosing a location and scored the non-quantitative factors as shown below.
FACTOR | WEIGHT | LOCATION A | LOCATION B |
Labor availability | 20 | 80 | 95 |
Supplier network | 20 | 90 | 85 |
Quality of life | 15 | 95 | 100 |
Initial fixed cost | 5 |
|
|
Operating cost | 35 |
|
|
Business friendliness | 5 | 50 | 90 |
Initial fixed cost and operating cost are quantitative factors. The firm management is undecided about how to score these factors but it has the following information about them:
Location A
Initial fixed cost (annualized) = $200,000
Operating cost = $2800 per unit
Location B
Initial fixed cost (annualized) = $100,000
Operating cost = $3200 per unit
The firm expects the annual demand to be 10,000 units for their new facility. At their existing facility, operations have been streamlined very well they have achieved a unit cost of $ 2145 per unit, which is an industry benchmark. A competitor that needed bankruptcy protection recently has a unit cost of $ 3674.
The firm management wants to determine the optimal location for their new facility.
What would you recommend; which location is the best choice? (Analytically justify your answer for credit. Please think about you would score the locations on the quantitative cost factors it is not a trivial task!)
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