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Q4. Value is the amount that buyers are willing to pay for what a firm provides them. Creating value for buyers that exceeds the costs

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Q4. Value is the amount that buyers are willing to pay for what a firm provides them. Creating value for buyers that exceeds the costs of production is a key concept used in analyzing a firm's competitive position. Suggest and critically discuss in details an approach useful for understanding the value creation building blocks that could secure competitive advantage. (20marks-250 words)

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