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Question 1 0 . 2 5 pts Cranes Stationery's slogan, For the writer somewhere in each of us , reflects positioning by user. Group

Question 10.25 pts
Cranes Stationery's slogan, "For the writer somewhere in each of us," reflects positioning by user.
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True
False
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Question 20.25 pts
Federal Express: "the overnight-delivery company" reflects positioning by user.
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True
False
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Question 30.25 pts
Kellogg's NutraGrain Bars are "a substitute for a traditional breakfast." This reflects positioning by attribute.
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True
False
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Question 40.25 pts
Polaner All-Fruit ("Don t you dare call it jelly!") reflects positioning by price/quality.
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True
False
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Question 50.25 pts
Home Depot: "You can do it. We can help." reflects positioning by user.
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True
False
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Question 60.25 pts
Papa John's Pizza: "Better Ingredients. Better Pizza" [than Pizza Hut] reflects positioning by product class.
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True
False

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