Question 1 (40 marks) Our unique selling point is our core commitment to keeping Malaysia fit and active by making sports affordable for everyone, According to the statement made by Mr Pilluta here, discuss which differentiation strategy used by Al-Ikhsan as outlined by Michael Porter in his topology of generic strategy. Please provide the evidences as appeared in the case study. As Al-Ikhsan strategy is to provide both quality and affordable sportswear, do you think that Al Ikhsan will fall into the problem of stuck in the middle. Justify your answer.