QUESTION 1

McDonald's developed a vegetarian burger in India. This is an example of:

A. Product Development.

B. Market Development.

C. Global Marketing.

D. Market Penetration.

E. Market Diversification.

2.5 points

QUESTION 2

The essence of marketing worldwide is to surpass the competition in creating perceived value, which can be represented as:

A. Value = Benefits/Price.

B. Value = Benefits + Price.

C. Value = Benefits Price.

D. Value = Benefits - Price.

E. Value = Price/Benefits