QUESTION 1

Organisations operate within the business environment namely the micro-environment, the market environment, and the macro-environment. The market and macro environments are external to the organization. Using relevant examples, explain how an organisation benefits from examining the external environment.

• Provide extensive background theory.
• Please include an extensive introduction, a body (with subtitles), and a conclusion
• Please use relevant and practical examples
• Please tie up the answers to the case study.