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Question 1 Target Marketing is the process of evaluating each market segment's attractiveness and selecting one or more segments to serve. Discuss five (5) considerations
Question 1
Target Marketing is the process of evaluating each market segment's attractiveness and selecting one or more segments to serve. Discuss five (5) considerations to effectively target one or more segments
Question 2
The promotional mix describes a blend of promotional tools chosen by marketers to help a firm to communicate customer value. Briefly define the five (5) major promotional mix tools available to marketers to clearly communicate customer value and build long term relationships.
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