QUESTION 1

The gender of the physician has been found to create differences in the patient interaction. Which dyad represents the greatest possible noise in the physicianpatient relationship?

	A.	Male physician/female patient
	B.	Male physician/male patient
	C.	Female physician/male patient
	D.	Female physician/female patient

QUESTION 2

The importance of using sales promotions in traditional industries is seen by the fact that:

	A.	more dollars are spent on sales promotion than advertising.
	B.	no real conclusion can be made, as it is industry dependent.
	C.	a significant amount is spent in consumer products as compared to industrial industries.
	D.	little real dollars are allocated to this form of promotion.

QUESTION 3

The preferred digital costing method by marketers is:

	A.	cost per click.
	B.	cost per impression.
	C.	cost per action.
	D.	cost per Mille.