Question 1: Very often the marketing concept is misunderstood and not given the importance it deserves within a business. Define the concept of marketing and explain why it is important for business long term sustainability.

Question 2: List and briefly explain at least 2 examples of marketing opportunities.

Question 3: Discuss how production is related to marketing success.

Question 4: Define the concept of the product and explain why it is an essential element of the marketing mix.

Question 5: Explain the importance of knowing and understanding the difference between sales and marketing.

Question 6: Discuss if businesses should make marketing decisions considering society's long-term interests or not.

Question 7: Discuss the importance of organisational marketing policies and procedures in achieving marketing success.

Question 8: How can businesses make sure that their sources of marketing information are reliable and accurate? Discuss in detail.