Question 1

What are the four steps of the research process?

Question 2

Why do you need a Customer Data Profile?

Question 3

What are two examples of software applications that can be used to analyse and measure Geodemographic Segmentation?

Question 4

What are three examples of Quantitative and Qualitative methods of research?

Question 5

What are the four stages of the Product Life Cycle?

Question 6

What are the four different approaches to marketing?

Question 7

What are four examples of tell-tale signs that a product may need to be withdrawn or redeveloped?

Question 8

What is the difference between top-down and bottom-up forecasting?

Question 9

What are three examples of types of charts? What are their advantages and disadvantages?

Question 10

What are five examples to consider maintaining consistency of your presentation style?

Question 11

What role does the recommendation part of a report take?

Question 12

State how you could prepare data for visual presentations