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QUESTION 10 Fans of Glee can buy Glee: The Christmas Album, download Glee music from iTunes, buy and play the Glee iPad app, play the

QUESTION 10

Fans of Glee can buy Glee: The Christmas Album, download Glee music from iTunes, buy and play the Glee iPad app, play the Glee Karaoke Wii game, and wear clothes that sport the Glee logo. This is example of the fandom characteristic of ________.

emotional engagement

self-identification

cultural competence

auxiliary consumption

production

QUESTION 16

What is the highest role a member can reach within a community?

Lurker

Creator

Contributor

Collaborator

QUESTION 23

Which answer below is categorized as an acquisition-style tactic?

Having a call to action that ask fans/ followers to @ tag someone or something

A Like-bait

A fill in the blank

A question

QUESTION 24

What is the difference between an influencer and an advocate?

An influencer has more followers than an advocate

An influencer has topical expertise, while an advocate is brand-centric

An advocate has more followers than an influencer

An influencer is specific, while an advocate is broad

Advocates tend to stay up late, while influencers keep normal hours

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