Question
QUESTION 10 Fans of Glee can buy Glee: The Christmas Album, download Glee music from iTunes, buy and play the Glee iPad app, play the
QUESTION 10
Fans of Glee can buy Glee: The Christmas Album, download Glee music from iTunes, buy and play the Glee iPad app, play the Glee Karaoke Wii game, and wear clothes that sport the Glee logo. This is example of the fandom characteristic of ________.
emotional engagement | ||
self-identification | ||
cultural competence | ||
auxiliary consumption | ||
production |
QUESTION 16
What is the highest role a member can reach within a community?
Lurker | ||
Creator | ||
Contributor | ||
Collaborator |
QUESTION 23
Which answer below is categorized as an acquisition-style tactic?
Having a call to action that ask fans/ followers to @ tag someone or something | ||
A Like-bait | ||
A fill in the blank | ||
A question |
QUESTION 24
What is the difference between an influencer and an advocate?
An influencer has more followers than an advocate | ||
An influencer has topical expertise, while an advocate is brand-centric | ||
An advocate has more followers than an influencer | ||
An influencer is specific, while an advocate is broad | ||
Advocates tend to stay up late, while influencers keep normal hours |
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