QUESTION 10

Fans of Glee can buy Glee: The Christmas Album, download Glee music from iTunes, buy and play the Glee iPad app, play the Glee Karaoke Wii game, and wear clothes that sport the Glee logo. This is example of the fandom characteristic of ________.

		emotional engagement
		self-identification
		cultural competence
		auxiliary consumption
		production

QUESTION 16

What is the highest role a member can reach within a community?

		Lurker
		Creator
		Contributor
		Collaborator

QUESTION 23

Which answer below is categorized as an acquisition-style tactic?

		Having a call to action that ask fans/ followers to @ tag someone or something
		A Like-bait
		A fill in the blank
		A question

QUESTION 24

What is the difference between an influencer and an advocate?

		An influencer has more followers than an advocate
		An influencer has topical expertise, while an advocate is brand-centric
		An advocate has more followers than an influencer
		An influencer is specific, while an advocate is broad
		Advocates tend to stay up late, while influencers keep normal hours