Question 111 pts

Which of the following would be considered a type of sales promotions that avoid price-only fixes and help build brand equity?

Group of answer choices

Coupons

Rebates

Contests

Discounts

Flag question: Question 12Question 121 pts

Today, direct marketing relies heavily on database technologies and new marketing media. Early direct marketers primarily used direct mailers, telemarketing, and ________.

Group of answer choices

Emails

Catalogs

Mobile phones

Advertising

Flag question: Question 13Question 131 pts

Which of the following is NOT a form of direct marketing?

Group of answer choices

Direct-mail marketing

Public relations

Personal selling

Telemarketing

Flag question: Question 14Question 141 pts

According to the textbook, which of the following is a key concern of sustainable marketing?

Group of answer choices

Profit

Competition

Preserving for the future generations

Innovation

Flag question: Question 15Question 151 pts

Which of the following is considered a negative impact of marketing on individual consumers?

Group of answer choices

Unfair competition

High prices

Cultural pollution

Erosion of social goods

Flag question: Question 16Question 161 pts

Which of the following is an economic factor that a company should consider before deciding to enter an international market?

Group of answer choices

Political stability

Population density

Income distribution

Consumer lifestyles

Flag question: Question 17Question 171 pts

The simplest way to enter a foreign market with the least risk is through ________.

Group of answer choices

Joint venture

Direct investment

Co-ownership

Exporting

Flag question: Question 18Question 181 pts

________ means selling largely the same products and using the same marketing approaches worldwide.

Group of answer choices

Standardized global marketing

Regional marketing

Localized marketing

Adapted global marketing

Flag question: Question 19Question 191 pts

Which of the following relies on eWord-of-Mouth of the customers to spread a marketing message by a brand?

Group of answer choices

Personal selling

Advertising

Viral marketing

Email marketing

Flag question: Question 20Question 201 pts

The practice where a company intentionally makes its product outdated before they actually should be replaced is called __________.

Group of answer choices

Planned Obsolescence

High-pressure selling

Deceptive practice

Shoddy products