Question 1a

Why should a business have a marketing plan?

Question 1b

Who should approve marketing plans?

Question 2

How can segmentation help build a relationship between a business and its customers?

Question 3

What are at least five job roles related to marketing?

Question 4a

What are the job titles for content marketing?

Question 4b

What might be some of their actual activities that they might be required to do?

Question 5

What aspects should be monitored when tracking aspects of your marketing initiatives?

Question 6

Based on your knowledge and understanding of McDonalds (or another large multinational company) state what you understand of their marketing activities (you may need to complete some research to be able to answer this question.

Question 7

What policies and procedures were applicable to that organisation for their marketing activities?

Question 8

Based on your answer to Question 6, how would you alter an existing marketing activity for that company?

Question 9

Imagine that you were in charge of marketing for the product that you chose in Question 6, list the specific knowledge that you would need in order to be able to market that product.

Question 10

What can reviewing previous marketing plans tell you about any future marketing plans that you may have?

Question 11

Once you have data from participating in market research, what should you do with it?

Question 12

What are three questions that you should ask to determine resources required for