Question 2 a) Analyse and suggest two (2) product mix pricing and two (2) price adaptation strategies that Raffles Hotel has adopted or could use to increase its revenue. (20 marks) b) Assume that you are a marketing research consultant. Explain the six (6) steps in the marketing research process when conducting a market research for Raffles Hotel after the makeover to find out how well the refurbished hotel has been received by hotel guests and suggest new marketing strategies that it could implement to attract new customers and increase its revenue. (28 marks)