Question 2 Generation Z (Born Mid 1990s to 2010) is fast becoming the largest consumer market in history, with their habits differing significantly compared to Millennials. Gen Z is already on track to become the largest generation of consumers by the year 2020, and they account for $29 to $143 billion in direct spending [Forbes Jan 10, 2018, 11:00am] - Gen Z spends less time on Facebook and more time on compared to Millennials. - They prefer cool products over cool experiences. - They are entrepreneurial and tech savvy. - Gen Z customers respond to edgy and visual marketing tactics. Videosespecially short ones - They want to co-create culture. This post-internet generation doesnt simply consume entertainmentthey help create and shape it. [Data sourced from Visioncritical Business Strategy April 27, 2019] Assume you have been asked to advise the channel influencer, Emma Chamberlain on her marketing strategy for Generation Z. Emma has 2 million followers and started out doing DIY tutorials. She has her own fashion line (online store) and earns $6000 from sponsorship per day! Draw up a brief marketing plan for the channel using the 4 marketing Ps to explain how you would address the Generation Z market to grow the business. [20 marks].