QUESTION 2

You are the CEO of a micro-sized rental and real estate firm. Your firm is part of a franchise. You initiated major changes in your firm's business (e.g. expanding into the real estate business and introducing new service products to new customer groups), which reflected the increasing competition in the rental and real estate market in your region. The situation created some tension between the manager and the employees during office meetings when new services were discussed.

A group of research invited your firm to take part to a 2-year study seeking at evaluating soft power and the role of emotions in decision-making using video-based observation methods. The objective of videography is to reconstruct situations where actions and interactions are difficult to observe and capture otherwise. The group of research proposed both "shadow observation" (just being there, without direct interference with daily tasks) to evaluate the day-to-day routine of employees and managers, and 15 h of video footage from various meetings in your firm.

Question

What would be the benefits of taking part to this study, for the CEO, the manager, and the employees? What kind of decisions could you make from the findings of this study? What are the limitations and potential barriers related the method?