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Question 31 (1 point) A company distributes watches to only high-end iewellery stores. What type of distribution strategy is being used? Question 31 options: Selective
Question 31 (1 point) A company distributes watches to only high-end iewellery stores. What type of distribution strategy is being used? Question 31 options: Selective Intensive Focused Question 32 (1 point) Which of the following is an example of heterogeneity of services? Question 32 options: Tom goes to a burger restaurant everyday and remarks how his fries taste exactly the same everyday. Jen decides to try the special every day at this favourite restaurant. Julia buys a pizza. and it does not taste as good as the last time he bought one for his family. Aaron tells the hoagie chef that he wants more tomatoes on his sandwich. Question 33 (1 point) What type of product would most likely use intensive distribution? Question 33 options: Jewellry House Car Soap Question 34 (1 point) What pricing objective entails focusing on value and the customer's expectations? Question 34 options: Customer-oriented Sales-oriented Competition-oriented Profit-orientedQuestion 35 (1 point) Priming works through in associative networks. Question 35 options: direct activation spreading activation systematic activation motivational activation semantic activation Question 36 (1 point) What question should a business mission statement answer? Question 36 options: How a company plans to market specic products to the domestic market How a company goes to market and increases its revenue Why a company is in business and what they are trying to accomplish Why a company sells the products to the consumer Question 37 (1 point) Ninety-ve percent of Rolls-Royce buyers customize their order in some way. The ability to customize their vehicle is an example of . Question 37 options: differentiated marketing mass marketing niche marketing micro marketing Question 38 (1 point) Yumi Corp. is introducing consumers to its new perfume with the help of an advertisement campaign. This introductory campaign most likely aims to affect the stage of the consumer new product adoption process. Question 38 options: preference liking aware HESS insistence evaluation Question 39 (1 point) Compared with undifferentiated marketing, differentiated marketing is more likely to lead to Question 39 options: redundancy in product design across market segments smaller market share in the industry weaker product position in each market segment higher costs of doing business reduced sales in each market segment Question 40 (1 point) Which of the following is a key function of \"positioning" in marketing campaigns? Question 40 options: To distract the customer from considering a competitor's product To provide a reason why the customer should buy the product To divert the customer's attention from the product's aws To override the customer's previous mindset
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