QUESTION 4: Watch the YouTube video using the link below, then answer the question. You

may also refer to the other credible sources available on the internet for answering the questions apart from the information available in the video by providing proper references.

Video: How I Built A $7 Billion Shoe Company Called On | Founder Effect

Link:https://www.youtube.com/watch?v=ARAFTDPLV58&ab_channel=CNBCMakeIt

4.1. Diagnose the company with VRIO analysis framework.

4.2. Build a business model canvas for the company. Elaborate each part of the business model canvas separately in detail. Mention few sources of competitive advantage for the company.