Question 5

Yesenia is working on an advertisement to promote consumer awareness of the danger of solar radiation causing skin cancer. Yesenia's first concern to create consumer awareness will be to:

A.enlist creative advertising designers

B.collect a petition in support of controls against global warming

C.get consumers' attention

D.make sure firms producing sunscreen lotions approve

Question 6

A marketer wishes to introduce hydrogen-powered cars to the market. Which of the following advertising campaign objectives should the marker focus on?

A.Persuading

B.Informing

C.Entertaining

D.Reminding

Question 7

Terry must decide how to allocate the IMC budget for his electronics store. He knows ___________ can help simplify buyers' purchase decisions. However, he is also aware that it is expensive compared with other IMC alternatives.

A.telemarketing

B.advertising

C.personal selling

D.direct marketing