Question $6$

A team of programmers at Google must persuade their executive team to invest in a

tutorial that pops up in real time and is designed to take on characteristics of a

personal assistant. However, none of the executive team members have professional

backgrounds in computer programming, and the technology is "chancy," and "market

demand" is unknown. Based on what you read in Conger about effective persuasion

in similar situations, what advice might you give the programming team to effectively

persuade the executives to accept their idea?

Describe the technical elements of the technology establish your team as experts

Show them that incorporating this technology will help users feel like they are given a menu

of options rather than wandering through a grocery store without labeled aisles.

Tell a funny story about a user who called customer support because she couldn't turn her

phone on

Appeal to emotion by showing them a picture of an airplane flying into a brick wall and

saying that this will happen to Google if they don't embrace this technology.