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Question A1 a.Justify the THREE (3) basic needs for international marketing research (6 marks). b.Suggest TWO (2) common problems created by language and the ability

Question A1

a.Justify the THREE (3) basic needs for international marketing research (6 marks).

b.Suggest TWO (2) common problems created by language and the ability to comprehend the questions in collecting primary data (5 marks)?

c.By referring to part b, recommend ANY THREE (3) methods a foreign market researcher can overcome these difficulties (9 marks)?

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