Question:

Compare and contrast the product life cycle(PLC) stage for gasoline-powered pickup trucks with that for electric pickup trucks. Analyze the 4Ps as well as customer adoption and competitive intensity for the stage you identified for gasoline-powered pickup trucks and electric pickup trucks product categories. How do you justify your answer.

Hint: Review the PLC chart above to better understand the PLC framework. One way to determine the stage is based on industry revenue growth rate for the product category.

With regard to 4Ps, you must analyze what is happening to product, pricing, promotion, and place/distribution (at the industry level) in the stage you identified. For instance, in the introduction stage, there are not many variations of the product. Similarly, you must analyze the state of competition and consumer trends that are likely to be associated with the PLC stage you identified.