Question of Human Resources Management- Targeted Recruitment

Many organizations adopt a targeted recruitment strategy. As an example, Home Depot, CVS, and Walmart have targeted older workers in their recruitment efforts. This includes advertising specifically in media outlets frequented by older individuals. Other organizations target recruitment messages at women, minorities, or those with certain desired skills.

And what about the Military? - Anyone notice television, billboards, and/or magazine ads for our military branches? Do you believe that certain branches are targeting certain individuals.

Do you think targeted recruitment systems are fair? Why or why not?