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Question:4 a) Discuss the merits and limitations of ratio analysis. b) Explain your understanding of the risk/return relationship and why it is so important in

Question:4 a) Discuss the merits and limitations of ratio analysis. b) Explain your understanding of the risk/return relationship and why it is so important in Financial Management. c) What should be the primary objective of a commercial firm? How does this work in reality and what other objectives might be important for the company?

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