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Questions: 1. What are Heineken's strengths and weaknesses? Is Heineken a global brand? 2. Evaluate the research. What has been learned? 3. How can the

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Questions: 1. What are Heineken's strengths and weaknesses? Is Heineken a global brand? 2. Evaluate the research. What has been learned? 3. How can the Heineken brand be developed through marketing communications? 4. What should be the role of Heineken's headquarters in shaping the marketing of the brand worldwide

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