Questions 1)Please define the core competences of Innocent company as they were in the end of the period. Use VRIO model to evaluate the potential of the competences for future developments.

2)Which of the options for the future growth listed in the case would you recommend?[2] Please evaluate each of the options and justify your decision with solid arguments. Please also recommend how to mitigate the risks associated with the chosen option?

If necessary: describe your most important assumptions. Please base your answers on the case study. It is suggested not to check what happened in reality. Instead, put yourself into shoes of the Innocent owners and decide what would you do with the Company's growth options.