Questions are based on the IPO Prospectus of Kalyan Jewellers available at https://www.sebi.gov.in/filings/public-issues/aug-2020/kalyan-jewellers-india-limited_47390.html

1. Mention any two barriers to entering the Jewellery business in India as a Pan-Indian player. How did M/s Kalyan Jewelers manage to overcome these entry barriers?

2. What are the key substitutes to the products offered by M/s Kalyan Jewellers? How can the firm reduce the threat of substitute products in their gold jewellery business?

3.Which factors influence the threat of competitive rivalry in the jewellery industry? Comment on the intensity of competitive rivalry faced by M/s Kalyan Jewellers.