Rabby is a talented engineer and innovator. Recently, he has invented a pocket-sized washing machine. This washing machine vibrates at such a high frequency that the vibrations directly target the micro-stain particles and remove them. Despite all his talent, Rabby does not have a sound business knowledge. Therefore, he seeks your help.

Rabby tells you that he wants to get into mass production now and start exporting to India, Malaysia and Singapore. He has an investor who is willing to back him up. As someone who understands how technology appears, develops and eventually gets replaced, you have to explain Rabby his course of action along different phases of the product.

Explain to Rabby how he should introduce the product (5 marks), how will the product evolve in the market over time (15 marks) and how he can attract customers in the different phases of the product. (10 marks).