Read Case Study Southwest Airlines (page 250 in Strategic Management in Action textbook) 2. Post a 3-5 page paper answering the following: 3. Simple, fun and profitable have been the foundations of Southwest Airlines strategies that have helped it achieve an enviable record of 36 consecutive years of profitability, even in the economic downturn. This case study will discuss Southwest Airlines background, current operations, its culture and people, financial highlights, company awards and recognitions and the airline industry and major competitors and its future. 4. Describe Southwest Airlines current operations including its low-cost advantage and legendary customer service. 5. Describe how Southwest Airlines culture and people ensure its success. 6. Describe the airline industrys environment and its major competitors.