Read Kander Ch $8-14$

Owen thoughtfully launched his company after writing a well$-$researched business plan. What was wrong with this approach? What did he fail to do$?$

What small bets should Owen have made in his business to make sure he wasn't putting his whole life savings on the line?

Do you see any relationship between Owen's bicycle accident and Owen's transition from business consulting to starting a new company?

Many entrepreneurs think that customers are always interested in a cheaper product. Can you name some things that you've purchased where you didn't want the cheapest option? Why was that the case?

What do you think are the $5$ riskiest assumptions Owen made in his business plan?