Read the article aboutConsumer Packaged Goods(https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/winning-in-africas-consumer-market)

(CPG) early entrance and success in Africa. Next, read about two technology companies,Samsung(https://www.ft.com/content/3b702354-4568-11e7-8d27-59b4dd6296b8)

andPhilip(https://www.howwemadeitinafrica.com/how-philips-is-adapting-its-global-strategy-to-better-address-the-african-market/46663/)

, that have also made their way into Africa.

1. Why do Samsung and Philip want to expand into Africa? What was their core strategy in making this happen?

2. How is the experience different or similar for tech companies like Samsung or Philip compared to CPG like P&G?

3. Should Samsung and Philip offer the same exact products under the same brands in Africa as it does in developed countries? Why or why not? If not, what adaptations might be needed?