Read the article, "GE Pays Boston Celtics 7 Million a Year. . . ." (http://adage.com/article/media/ge-pays-boston-celtics-7-million-a-year-ads-jerseys/307694/). Why is this an important move for GE? Do you think this is a wise sponsorship for them? Why or why not? Don't just focus on the financial aspects. Focus also on the relationships sports teams have been building for years with their Hometown and Big Business. Use the text and article for support. The article states that GE moved its headquarters to an urban Boston campus to "burnish its image in the tech community and help recruit engineering talent." How does this illustrate and support what you learned in the chapter about brand equity? Use the chapter and article for support. please reply thanks