1.10 What are the major decisions involved in constructing an itemised rating scale? How many scale categories...

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1.10 What are the major decisions involved in constructing an itemised rating scale? How many scale categories should be used in an itemised rating scale? Why?

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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Question Posted: Oct 28, 2024 01:00 AM

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1.10 What are the major decisions involved in constructing an itemised rating scale? How many scale categories...

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Marketing Research: An Applied Approach

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