Read the article on "AirAsia: Their 6 Marketing Secrets Revealed". What has been the secret to success of Air Asia in terms of marketing and serving its customers? How have they been activating their marketing strategies to ensure that they are on top of their game as a low-cost carrier? Do you think that they still has room for improvements? Which could still be done in terms of marketing?

Reference: https://backup.marketinginasia.com/2019/02/01/airasia-their-6-marketing-secrets-revealed%EF%BB%BF