Read the case, analyse the data (may use spreadsheet containing case data for ease of analysis) and answer the following briefly:

• What are the advantages/ disadvantages of the forecasting methods presented?How would you go about forecasting the demand? Calculate the forecasteddemand for first five years in units.
• What price would you recommend to Printup? What is the ROI for the first fiveyears for the recommended price?
• What pack size would you recommend? What are the considerations to arrive atthis decision?