Read the case study on National South Bank on page $486$ of the text $($end of Chapter $15)$ and answer the following questions: Questions: $1.$ Which two marketing segments would you suggest that National South Bank attract? Why? $2.$ What incentives would you offer to each market segment selected in Question $1?$ Why? $3.$ Design a direct$-$mail piece for National South Bank directed to one of the market segments. $4.$ Discuss a direct response marketing program for National South Bank that would include the market segments you indicated in Question $1.5.$ Do you think that National South Bank made the right decision in not offering free incentives in television and newspaper ads? Justify your answer. $6.$ How would you advertise this new branch facility without offending current customers at the other three facilities.?