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Read the Virgin America Lands in the United States case study and provide a detailed and specific answer for the question listed below. Virgin America
Read the "Virgin America Lands in the United States" case study and provide a detailed and specific answer for the question listed below.
Virgin America is a part of the Virgin Group, which resides in the UK - a higher context culture than the U.S. Do Virgin America's marketing strategies demonstrate awareness of the cultural context differences?
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