Referring to the article McDonald's Struggles to Overcome Perceptions of Poor Customer Service, the customer service has been regarded the worst among its competitors in the United States. What is(are) the suggested solution(s) mentioned in the article? Do you agree or not. Explain your arguments.

McDonald's Struggles to Overcome Perceptions of Poor Customer Service Trey Thoelcke

The turnaround of McDonalds Corp. (NYSE: MCD) has been monumental, with global comparable sales up more than 6% in its recent better-than-expected earnings report. As we have pointed out, a lions share of this may be coming at the expenseof Starbucks Corp. (NASDAQ: SBUX), as CEO Howard Schultz tries to step away from the daily chores of running the Starbucks castle. The burger giant is still winning from the move to all-day breakfast and from other menu changes. What makes this recovery so impressive is that millennials and the younger generations were not exactly the biggest fans of McDonalds. While the company may be doing better than it has in sometime, one ongoing problem for McDonalds is the perception of its customer service. In the recent 24/7 Wall St. review of the fast-food chains with the best and worstcustomer service, McDonalds came in dead last. That review said:

Worst customer service or not, McDonalds has remained the most visited of U.S. restaurants. But foot traffic has been on the decline for years, and the company had to act to reverse the trend. There are 36,899 McDonalds worldwide, but according to the ACSI, itscustomer satisfaction score has never been higher than 73 since 1994 when the ACSI started scoring fast food restaurants. With the help of cheaper drinks, fancy burgers, all-day breakfast, and higher-quality chicken, the chain has recently managed to boost traffic and sales. Andto tackle sometimes long, slow lines, McDonalds installed store kiosks and partnered with Uber for some delivery services.

That ranking was based on the 2017 American Customer Service Satisfaction Index, which measured customer opinions about staff courtesy and helpfulness, table service speed, order accuracy, restaurant layout and cleanliness, beverage and food quality, and more between June 8, 2016, and May 12, 2017. At leastMcDonalds did not put in a showing on our latest Customer Service Hall ofShame. Unlike so many other commercial enterprises these days, at least McDonalds has little to worry about in the way competition fromAmazon.com Inc. (NASDAQ: AMZN). This despite Amazons recent forays into food retail, most notably with its acquisition of WholeFood Market. In an unusual display of customer service, M cDonalds did bringback its Szechuan McNugget sauce, which was only available for a limited time back in 1998, in the wake of a plea for it in a recent episodeof the Rick and Morty cartoon at least for a few lucky recipients. Though McDonalds shares traded down fractionally at $155.40 midday Monday, the stock is one of the best Dow JonesIndustrial Index performers so far this year. Its 52-week trading range is $110.33 to $159.98, and the consensus price target is $170.25.