Research the brand PANDORA JEWELRY, research and analyze PANDORA's brand audits and brand marketing, and thoroughly address the following with the information found as though presenting to the company itself:

 

1) Background
- Firm history
- Brand Mantra
2) Consumers:
 -Who is the target audience and who else should be included
 -What were the top findings around the identified target audience?
- What are the opportunities the brand audit revealed?
3) Content
 -Describe the main themes of the content provided for the firm
 -Do the themes reflect the sentiment of the personas?
 -What recommendations would you make to the firm?
4) Community
 -Summarize the community sentiment
 -What does the brand personality say about the firm
 -Are there any areas which may leave the firm vulnerable to exploitation by the
competition
5) Competition
 -Who is competing online in your space?
 -How is the firm doing compared to the top firms in the industry?
6) Conversions
 -What is driving conversions
 -Where are opportunities for the firm to increase conversions?
 -Are there potential partners that should be considered?
 

7) Overall Recommendation: From what you have researched provide your recommendations as if the client were the recipient of the completed audit template?