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In regard to Customization, discuss how are companies supposed to balance customized offerings for consumers while also making it feasible in terms of production costs
In regard to Customization, discuss how are companies supposed to balance customized offerings for consumers while also making it feasible in terms of production costs and operations. Can every customer actually get a unique, personalized and custom offering?
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Balancing customized offerings for consumers with production costs and operations is indeed a challenging task for companies Heres how they can naviga...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
