respond to at least 2 peers' postings (recommended minimum 75 words).

((peer post 1))

I would absolutely advise my team to market the product to major transportation systems like public transport. It is absolutely important for clean air systems to be available in any place that people are in close range. I can't imagine the effect that would because if these types of products were not available at all. when you're promoting a product, you want to sure that the product is understood by the consumer. products should be promoted based on what they offer or are used for. Clean air is a necessity of life. The use of this product would assist with better means of air flow for those traveling and stationed. I definitely would promote to dealer ships and other major facilities like airports. I would first suggest the behavioral segment be monitored to gain customer feedback on the product. The customers behavior to the product can serve as a way to know how well the product has been received. You always want to ensure that the product can be useful and successful during the marketing process. Air is a necessity for us all. I believe that filter systems for the air we breathe in close proximity is important to human quality of life. If the consumer sees the results and the quality of air after using that will assist wth the marketing of the product as well. There are a so many reasons why marketing is essential to the reputation of the product. Without the proper representation and markets to promote through, the product can gain or lose momentum entering the new markets.

What Are the Different Types of Market Segments? (smartcapitalmind.com)

American Intercontinental University: Marketing Management (Subscription) (vitalsource.com)

What is Market Segmentation? The 5 Types, Examples, and Use Cases (kyleads.com)

((peer post 2))

I believe that demographic segmentation is one if the important ones that should be taken into consideration giving this project. When a company is trying to advertise a air purifier its important for them to figure out what kind of groups they are looking for. Many people that would be interested in this are those with small children. Meaning the size of your family is something to look into when picking who you're marketing for. Those with young kids tend to want to be in the cleanest environment they can just though they have a little extra ensurance to make sure their children won't get sick. The age is a very important either really young or relatively old is the ages that we tend to want to protect as they tend to get sick way easier. You have to think of the long run for a business in air purifying such as upper class business owners, parenting stores, elderly, parents, dealerships and so much more. There are so many places such as schools and churches where young kids are at on a daily basis or even hospitals and doctors offices that keep kids in there as well. Parents generally wondering how if they take their kids to the emergency room overnight that they could catch something worse than they had in the first place. With air purifiers and several different places that many parents and even older people use it has a relief for then. Not as many people are wearing about going out and being in public because they believe this air purifier helps keep them from getting sick. Which is where your target market needs to be at is elderly and those with children. Targeting vehicle dealerships, churches, schools, hospitals, doctors offices and even homes that they live in in order to have a business that will continue to grow and prosper

please label peer post 1 and 2 feedbacks from the main post. thank you