RESTAURANT BRANDS INTERNATIONAL INC. ANNOUNCES MASTER FRANCHISE JOINT VENTURE TO DEVELOP AND GROW THE TIM HORTONS BRAND IN THE PHILIPPINES

THE AGREEMENT MARKS THE ICONIC BRAND'S FIRST FORAY INTO SOUTHEAST ASIA OAKVILLE,

ON, July 28, 2016 /PRNewswire/ -Restaurant Brands International Inc. ("RBI") (TSX/NYSE: QSR, TSX:QSP) has announced the establishment of a master franchise joint venture company, TH Coffee Services Philippines Corporation, with a group of investors in the Philippines. The joint venture company will be the master franchisee of the TIM HORTONS brand in the Philippines and marks the Canadian coffee chain's opportunity to develop and grow the iconic TIM HORTONS brand in the Philippines.

"This agreement signals an exciting era of growth for the TIM HORTONS brand internationally and particularly in Southeast Asia," said Daniel Schwartz, CEO of Restaurant Brands International. "The master franchise joint venture model has been a successful strategy for the BURGER KING brand and we expect it will continue to help us drive growth and build scale for the TIM HORTONS brand over the long-term."

"In Canada, the TIM HORTONS brand has reached an iconic status and now we're looking to further expand our global footprint by bringing our signature coffee and products to the Philippines," said Elas DazSes, President of Tim Hortons. "We are working with partners who have a deep understanding of the Philippines, which we believe will position them well for success in developing and growing the brand in the region."

"We are proud to introduce the TIM HORTONS brand to the Philippines, which is home to approximately 100 million people today," said Enrique Y. Yap, Jr. CEO of TH Coffee Services Philippines Corporation. "Canada's favourite coffee will be a welcome addition to the market and we look forward to serving our Guests across the Philippines."

"The Embassy of Canada welcomes the entry of TIM HORTONS , one of Canada's iconic food sector brands, to the Philippines," said Canada's Ambassador to the Philippines, Neil Reeder. "This expansion in the commercial relationship is another testament to the robust ties that bind our two countries. We see this new Canadian investment in the Philippines as a platform that will create new opportunities for Canadian businesses and offer more jobs and opportunities for Filipinos."

The development agreement entered into with the joint venture company is the most recent by RBI in its plans to develop and grow the TIM HORTONS brand internationally. TIM HORTONS opened its first restaurant in Canada in 1964 and in the U.S. in 1984. Today, the brand maintains a strong base of restaurants across Canada, the U.S. and the Middle East.

About Restaurant Brands International

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with approximately $23 billion in system sales and over 19,000 restaurants in approximately 100 countries andU.S. territories. Restaurant Brands International owns two of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS and BURGER KING . These independently operated brands have been serving their respective guests, franchisees, and communities for over 50 years. To learn more about Restaurant Brands International, please visit the Company's website at www.rbi.com.

About TIM HORTONS

TIM HORTONS , part of Restaurant Brands International, is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, TIM HORTONS appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of March 31, 2016, TIM HORTONS had more than 4,400 system wide restaurants located in Canada, the United States and the Middle East. More information about the Company is available at www.timhortons.com.

About TH Coffee Services Philippines Corporation

TH Coffee Services Philippines Corporation is a joint venture company established in partnership with a subsidiary of Restaurant Brands International Inc. to develop and grow the iconic TIM HORTONS brand in the Philippines. As the master franchisee, it is set to build TIM HORTONS restaurants and provide exemplary service and valuable products that are relevant and customized to the needs and tastes of the local market.

APPENDIX 1 - Restaurant Brands International Business Strategy

We believe that we have created a financially strong company built upon a foundation of two strong, thriving, independent brands with significant global growth potential and the opportunity to be one of the most efficient franchised QSR operators in the world.

Accelerate Global Restaurant Growth - We believe there is an attractive opportunity to grow the Tim Hortons and Burger King brands around the world by expanding our presence in existing markets and entering new markets where the brands are not present today. This strategy has been executed over the past five years with the Burger King brand and has led to a significant acceleration in restaurant growth. We are pursuing a similar strategy at TH to grow the brand's presence globally.

Enhance Guest Service and Experience at Our Restaurants - Guest satisfaction and providing a positive experience in our restaurants for our guests are integral to the success of our brands. We continue to focus on improving our level of service through comprehensive training, improved restaurant operations, reimaged restaurants and appealing menu options. Satisfied guests are more likely to return to our restaurants, which we believe will ultimately drive increased sales and profitability for our franchisees.

Increase Restaurant Sales and Profitability - Restaurant sales and profitability are critical to the success of our franchise partners and our ability to grow our brands around the world. We believe that a focus on relevant menu innovation, operational simplification and excellence, compelling marketing communications and investment in a modern image for our restaurant base will allow us to continue to grow the same store sales of our existing restaurants. We are also focused on growing franchisee profitability by leveraging our global scale and using data to benchmark performance and identify areas of focus for our teams.

Become the Most Efficient Franchised QSR Operator through a Constant Focus on Costs and Sharing Best Practices - We have achieved significant cost efficiencies at TH and BK through a Zero Based Budgeting cost management system. This annual planning method is designed to build a strong ownership culture by requiring departmental budgets to estimate and justify costs and expenditures from a "zero base," rather than focusing on the prior year's base. We have also begun to realize synergies across the two brands. We have implemented a global shared services platform and sharing of other non-brand dedicated functions such as finance, human resources, information technology, legal and others and the brands continue to share and leverage best practices.

Preserve Rich Heritages of Both Brands - Both Tim Hortons and Burger King continue to be managed as independent brands with separately managed franchisee relationships. TH has its brand headquarters in Oakville, Ontario and plays a prominent role in local communities through its work with certain charities such as the Tim Hortons Children's Foundation and the Timbits Minor Sports Program. The Burger King brand was founded in Miami over 60 years ago, and BK maintains its brand headquarters in Miami, Florida. BK is an active contributor to its local communities with a particular emphasis on education through the Burger King McLamore Foundation.

REQUIRED:

After reading the Tim Horton's case, answers each of the questions below.

1) Tim Horton's Corporate - what should be the focus of the Internal Process perspective for their Balanced Scorecard? Suggest one measure for the perspective.

2) Tim Horton's Franchise - what should be the focus the Internal Process perspective for their Balanced Scorecard? Suggest one measure for the perspective.