Review the company scenario, identify the problem$($s$),$ and create a team project charter consisting of

the following; Team purpose $($Vision$,$ Mission, Project description$),$ Teams objectives $($List

deliverables$),$ Team Member Names and Contact Information, Team Roles and Responsibilities, Team

Operating Agreement, Critical Success Factors, Assumptions and Constraints. The teams are required

to write and submit $1-2$ pages paper with a minimum of one reference.

Purpose

Madison Square Garden stands as an enduring icon, boasting a rich legacy encompassing some of the most illustrious and unforgettable live entertainment events in the global landscape. In recognizing the dynamic shifts driven by technological advancements and evolving consumer preferences, the establishment of this dedicated marketing team is poised to safeguard the venue's vitality, ensuring its position as the foremost live entertainment destination for generations to come.

The primary objective of this initiative is to navigate the swiftly changing landscape by assembling a proficient marketing team capable of addressing the challenges inherent in connecting with our target audience. Our aim is to craft a compelling message that resonates with our audience, fostering a positive and welcoming experience that encourages consumer interaction and bolsters brand traffic. To achieve this, we have strategically formed a team that will implement an integrated marketing communications plan, placing emphasis on key elements such as customer engagement, mobile marketing, heightened competition awareness, accountability, and the delivery of measurable results. Through these concerted efforts, we aspire to elevate Madison Square Garden's presence and maintain its standing as the pinnacle of live entertainment venues.

Objectives

$$ To reach a wider audience

$$ Increase brand image

$$ Drive traffic to company webpages though digital marketing

$$ Increase sales generated through digital streaming services

$$ Increase market share particularly in the US market solidifying MSG$$s dominant position

Team Members

$1.$ David Harsch

$2.$ Christopher Jogerst

$3.$ Daniel Lyon

$4.$ Joelle LoRusso

$5.$ Amber McGee

$6.$ Gabriel Mejias

$7.$ Jakiesha Moore

david.harsch@students.post.edu christopher.jogerst@students.post.edu daniel.lyon@students.post.edu joelle.lorusso@students.post.edu amber.mcgee@students.post.edu gabrielmejias@students.post.edu jakiesha.moore@students.post.edu

Roles and Responsibilities

Operating Agreement

Critical Success Factors

Assumptions and Constraints